Transition to Genesis and decline Master System



mega drive, known genesis in north america, succeeded master system


sega released mega drive, 16-bit video game console, in japan on october 29, 1988. final commercial release mark iii , master system in japan bomber raid in 1989. during same year, sega preparing release new mega drive, relabeled genesis , in north america. displeased tonka s handling of master system, sega reacquired marketing , distribution rights master system united states. in 1990, sega released remodeled master system ii, designed lower-cost version of console removed sega card slot. sega promoted new model themselves, console still sold poorly in region despite tonka no longer being involved master system s marketing. in 1991, nintendo entered consent agreement under united states antitrust law , forced abandon of licensing practices, master system had been in decline long before. 1992, master system production ceased in north america. time of discontinuation, master system had sold between 1.5 million , 2 million units in united states, finishing behind both nintendo , atari, controlled 80 percent , 12 percent of market, respectively. last licensed release in north america sonic hedgehog in 1991.



the master system ii, cost-reduced version of master system released in 1990.


contrary performance in japan , north america, master system success in europe, outsold nes considerable margin. late 1993, master system s active installed user base in europe 6.25 million units, larger of mega drive s 5.73 million base year. combined mega drive, sega represented majority of console user base in europe year. master system s largest markets in region france , united kingdom, had active user bases of 1.6 million , 1.35 million, respectively, in 1993. remodeled master system ii proved successful , helped sega sustain master system s significant market share in europe. more new releases continue 1990s in europe, including sonic hedgehog 2, streets of rage 2, , mercs. master system has had continued success in brazil, new variations have continued released long after console discontinued elsewhere. these include master system compact , master system 3. in 2015, reported master system sells around 150,000 units per year in brazil, level holds own against modern systems such playstation 4. 2016, master system had sold 8 million units in brazil.








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